Barbie blonde is the trend color in summer 2023
Almost needless to say, the clues are everywhere: this summer belongs to Barbiemania! Greta Gerwig brings a Barbie film to the cinemas, Barbiecore has long been a fashion trend, make-up looks in pink tones are more popular than ever, and it was only a matter of time before the world of light blondes, always doll dressed in pink has also conquered our hair world.
And if you look around on Instagram, it really doesn’t take long until it says everywhere: Barbie blonde is the hottest hair trend of the summer!
After the winter months were dominated by brunette looks, this trend reversal is just right for the exciting and long summer evenings – time to test the old cliché: “Blondes have more fun!?”
What is barbie blonde?
Barbie fans know that there are very diverse Barbies – in all shapes, sizes, with all skin and hair colors. However, the trend now taking over social media is a tribute to the first Barbie doll, which will be brought to life in Greta Gerwig’s new feature film, directed by Margot Robbie.
The blond: heavily bleached, but not “hydrogen blond”. Because the Barbie blonde is extremely light, but retains a very special, almost butter-colored warmth.
The color is usually bleached first to lighten the base tone. But unlike the icy platinum hues that made headlines in 2022 (aka “Marilyn Blonde”), she has a warm, slightly creamy undertone that’s highly luminous without being overly aggressive.
If you want to try Barbie blonde, you have to be clear: this color needs care!
Barbie blonde is perfect for the hot summer months, but it’s also not without when it comes to care. Since it is an all-over tone and not a fade-in technique such as balayage, the color must be refreshed regularly and treated with suitable care shampoos so that the hair roots are not visible and the color stays fresh and strong for a long time works.