@stylenotcom: All fashion professionals are celebrating this Instagram account right now – that’s why it’s worth “following”
If there’s one thing social media has done to the fashion industry, it’s definitely made it more democratic. Because especially in the pre-digital fashion weeks, which are as exclusive as they are elitist, people outside of the fashion bubble have long been getting insights through Instagram, TikTok and Co. Be it through live streams of the shows from the fashion labels themselves or through impressions from influencers, fashion journalists and Co. An Instagram account is particularly celebrated for its reporting by fashion fans. We’ll tell you here what it is, what makes the account so worthwhile and why it’s also worth “following” for you.
@stylenotcom: That’s why fashion professionals are now following this Instagram account
We’re talking about @stylenotcom, which was founded in 2022 by Georgian Beka Gvishiani. So at a time when people thought that there was pretty much every format on Instagram and hardly any gaps left to start something new, fresh and successful. Far from it, because: Beka Gvishiani found it. And this doesn’t look like he’s putting himself in the foreground as a person, but rather like classic fashion journalism. Well, at least to some extent…
The difference to other accounts with strong images is simply that Stylenotcom relies on text. This can be short fashion news à la “Levi’s 501 is now 150” or “RIP Paco Rabanne” or bits of knowledge such as “Mugler is a french word and means fierce”. All this information is always posted according to the same pattern: in plain white capital letters on a bright blue background. Image or video material comes, if at all, only after the first swipe. Thanks to this simple and effective design, the account always catches the eye when scrolling through our otherwise image-heavy feeds.
The account is on fire especially during the Fashion Weeks and takes its now around 185,000 followers to every show. There are actually always observations about the fashion show location, the first runway look with video after the text announcement and, if appropriate, other (fun) facts from the show, such as “Look out for Barbie Ferreira at Acne Studios Show ”. All of this at a rapid pace during or shortly after the show, which of course gives the followers the feeling of being there live.